ART DIRECTION. DIGITAL OOH

When a Times Square billboard goes on sale, ya buy one.

We were given less than 24 hours to concept, design, and deliver a campaign worthy of one of the world's busiest intersections. Twenty-four hours later (read: 4 a.m.), Talkspace's first-ever Times Square billboard was created.

Knowing we'd be competing with dozens of larger-than-life digital displays, we resisted the urge to shout louder. Instead, we kept the idea simple and the execution bold—placing the iconic therapist's couch in unexpected locations to communicate one simple truth: wherever you are, whenever you need it, therapy is within reach.