CREATIVE DIRECTION.

Design isn't usually a spectator sport. Pixels of Fury begs to differ.

Six designers. One stage. Hundreds—sometimes thousands—of friends, coworkers, and fans. All competing to see who will be crowned the fastest designer in the city.

Tasked with rebranding the entire Pixels of Fury franchise for its D&AD Festival debut in London, we developed a bold, energetic visual identity that could scale across every event while capturing the adrenaline of live competition.

To make each city (NYC, Chicago & London) feel like it owned the event, we localized every toolkit with beloved landmarks, foods, and cultural icons—creating a brand system that was instantly recognizable while remaining uniquely local.