CREATIVE DIRECTION. ANIMATION BY PANIC STUDIO.

Helping launch Google's Task Mate in India through animated explainer videos.

Task Mate turns simple, everyday actions—taking a storefront photo, answering a short survey, or verifying business information—into paid microtasks. Our challenge was to introduce an entirely new concept to a broad audience, translating a complex product into clear, approachable stories that showed just how easy it is to earn.