POMP

CREATIVE DIRECTION. PHOTOGRAPHY by MONICA BUCK | BRANDING by RED ANTLER

Launching a DTC floral brand from the ground up. I led creative across brand, content, copy, and design with a team of four—which meant wearing a lot of hats and getting to play in every sandbox. Along the way, I picked up a few unexpected skills, including de-thorning a rose in under five seconds.

Wooden front door with small windows, flanked by garden statues of lions, surrounded by lush green tropical plants, stairs with black railings, and a red 'Open' sign.
Wooden front door with small windows, flanked by garden statues of lions, surrounded by lush green tropical plants, stairs with black railings, and a red 'Open' sign.
A colorful flower arrangement in a clear glass vase with yellow roses, sunflowers, blue delphiniums, and greenery set against a red fabric background.
Night scene featuring a taxi cab with a rooftop digital sign displaying an advertisement that reads 'FLOWERS THAT IMPRESS.' in front of a marquee for the Music Hall of Fame, with bright lights and people walking on the sidewalk.
An elderly woman wearing a hat looking at a yellow rose on a bush, surrounded by red and white flowers.
Red VIP pass with white lettering and design elements, partially visible
A clear photo of peach-colored roses with green leaves, with an area of the image covered by a red and white label featuring the word 'Rose' in a curved pattern, and other red and white design elements.
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