DIA&CO Move Fashion Forward

CREATIVE DIRECTION. PHOTOGRAPHY by LIZ VAN HOENE

In 2017 Dia&Co took out a full page ad in the New York Times during fashion week, stating they are here to change the world of plus size fashion. Two years later they were still at it.

Revisiting the original headline of “Move Fashion Forward” we built out a 360º campaign highlighting plus-size women across different disciplines, races, ethnicities and gender identities. We acknowledged the steps the industry has taken but also addressed that there is still plenty of work to be done.

Our talent included the first plus size fashion model, a Trans plus size model, the first black plus size model to be in Vogue, a renowned Opera singer, CEOs, a published Author and more.

Split image of a woman with long blonde hair, wearing sunglasses and a color-blocked knit sweater on the left and a woman with long blonde hair, glasses, a gold sparkly sweater, dark jeans, and beige high-heeled boots mid-jump on the right.
Split image of a woman with long blonde hair, wearing sunglasses and a color-blocked knit sweater on the left and a woman with long blonde hair, glasses, a gold sparkly sweater, dark jeans, and beige high-heeled boots mid-jump on the right.
A woman with dark curly hair wearing a striped sweater with black, white, and red colors, a black skirt with white stripes at the bottom, and red high heels. She is posing with one hand touching her neck and the other holding the edge of her sweater, against a plain gray background.
A woman with dark curly hair wearing a striped sweater with black, white, and red colors, a black skirt with white stripes at the bottom, and red high heels. She is posing with one hand touching her neck and the other holding the edge of her sweater, against a plain gray background.
A woman in a leopard print top, black pleated skirt, and white sneakers jumping mid-air with a big smile, against a plain background with the words 'GO WILD' in the background.
A woman in a leopard print top, black pleated skirt, and white sneakers jumping mid-air with a big smile, against a plain background with the words 'GO WILD' in the background.
Text in outline font saying: "MOVE FASHION FORWARD"
A promotional poster for Dia & Co features five women of diverse body types and ethnicities, dressed in stylish clothing, posed confidently against a light background with the words 'CHANGE THE GAME' overlayed in large white letters.
A promotional poster for Dia & Co features five women of diverse body types and ethnicities, dressed in stylish clothing, posed confidently against a light background with the words 'CHANGE THE GAME' overlayed in large white letters.
Two women posing against a white background. The woman on the left is wearing a plaid dress, a headscarf, white high-heeled boots, and has her hand on her hip. The woman on the right is wearing a patterned top, a leather jacket over her shoulders, jeans, and high heels, striking a pose with one leg extended and her hand positioned near her face.
Two women posing against a white background. The woman on the left is wearing a plaid dress, a headscarf, white high-heeled boots, and has her hand on her hip. The woman on the right is wearing a patterned top, a leather jacket over her shoulders, jeans, and high heels, striking a pose with one leg extended and her hand positioned near her face.
A woman wearing a neon green beanie, a white turtleneck, a gray plaid coat, and ripped jeans poses with her legs apart against a plain background.
A woman wearing a neon green beanie, a white turtleneck, a gray plaid coat, and ripped jeans poses with her legs apart against a plain background.
A woman in a black and white houndstooth patterned dress and maroon high heels is walking confidently, with her long dark hair flowing and a slight smile on her face.
A woman in a black and white houndstooth patterned dress and maroon high heels is walking confidently, with her long dark hair flowing and a slight smile on her face.
An advertisement for Dia & Co featuring a woman lying on her back with her legs raised, wearing dark jeans and black ankle boots. The text overlay says 'Have You Met LeRoy?' and promotes their Dia Denim with a call-to-action button labeled 'Shop Dia Denim'.
An advertisement for Dia & Co featuring a woman lying on her back with her legs raised, wearing dark jeans and black ankle boots. The text overlay says 'Have You Met LeRoy?' and promotes their Dia Denim with a call-to-action button labeled 'Shop Dia Denim'.
A woman with curly hair standing with one foot lifted, wearing a leopard print blouse, a navy jacket, dark jeans, and brown heels, against a white background with large, semi-transparent text.
A woman with curly hair standing with one foot lifted, wearing a leopard print blouse, a navy jacket, dark jeans, and brown heels, against a white background with large, semi-transparent text.
Two women in professional attire modeling in high heels, one in a navy blazer and striped shirt, the other in a plaid dress, against a plain white background.
Two women in professional attire modeling in high heels, one in a navy blazer and striped shirt, the other in a plaid dress, against a plain white background.
A woman with curly dark hair wearing a leopard print dress, black high-heeled leopard print ankle boots, and large hoop earrings, striking a playful pose against a plain white background.
A woman with curly dark hair wearing a leopard print dress, black high-heeled leopard print ankle boots, and large hoop earrings, striking a playful pose against a plain white background.
A woman wearing a checkered jacket, black pants, checkered shoes, and red hat, holding a red handbag, standing on one leg with a joyful expression.
A woman wearing a checkered jacket, black pants, checkered shoes, and red hat, holding a red handbag, standing on one leg with a joyful expression.
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